You’re Not Building a Product, You’re Building a System

Most startups obsess over their demo, pitch, or MVP, but the real winners think bigger. In this keynote, Kevin Goldsmith (CTO, DistroKid; former Spotify, Adobe) will challenge founders to stop thinking in terms of features and start thinking in terms of systems: how you ship, how you listen, and how you grow. Drawing on decades of experience scaling engineering organizations and launching products at a global scale, Kevin shares the overlooked structures that turn prototypes into resilient businesses, as well as the traps that can kill momentum before it even starts. If you're building a startup, this is the talk that will change how you think about what you're really building.